Website Cookies Policy

This cookies policy explains what cookies are, how A Piece of London (“we” / “us” / “our”) use cookies on our website at https://apieceoflondon.co.uk (“Website”), and what you can do to manage how cookies are used.

By continuing to browse the Website, you are agreeing to our use of cookies as described in this cookies policy.

If you have any questions in relation to this cookies policy or if you would like more information on the cookies that we use and their purposes, you can contact us by phone at: +44 (0) 20 3637 0233, by post at: A Piece of London, No 1 The Octagon, County Hall East Forum Magnum Square, London, SE1 7GN or by email at: privacy@apieceoflondon.co.uk.

1. What are cookies?

1.1 A cookie is a small data file which is placed on your computer or mobile device (“device”). Cookies will collect information relating to your use of our Website, information about your device such as the IP address and browser type, demographic data and, if you arrived at our Website via a link from third party website, the URL of the linking page.

1.2 Cookies also record information about your online preferences and help us to tailor our Website to your interests. Information provided by cookies can help us to analyse your use of our Website and help us to provide you with a better user experience.

1.3 Cookies are referred to as either “session” or “persistent” cookies, depending on how long they are used for:

  • Session cookies only last for the duration your online session and disappear from your device when you close your browser. Session cookies are not stored on the hard drive of your device.
  • Persistent cookies are stored on the hard drive of your device after the browser has been closed and last until you delete them or they reach their expiry date. Persistent cookies are activated each time you visit the site where the cookie was generated.

2. Our use of cookies

2.1 The cookies that may be used on our Website fall into one of the four categories described below:

  1. ‘Strictly Necessary’ cookies. These are cookies which are essential for the running of our Website and enable you to access certain features. Without these cookies, we would be unable to provide you with the online services you request. These cookies do not track where you have been on the internet and do not gather information about you that could be used for marketing purposes.
  2. Functional cookies. Functional cookies are used to recognise you when you return to our Website. They also remember your preferences on our Website and enable us to personalise our content for you. The information collected by these cookies is usually anonymised, so we cannot identify you personally. Functional cookies do not track your internet usage or gather information which could be used for selling advertising, but they do help with serving advertising.
  3. Analytical cookies. Analytical cookies are used to monitor the performance of our Website. For example, they allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. The information provided by these cookies allows us to analyse patterns of user behaviour and we use that information to enhance user experience or identify areas of the Website which may require maintenance. All of the information collected by these cookies is anonymous and is only used for statistical purposes.
  4. Targeting cookies. These cookies may be placed on your device by us or by trusted third parties. They remember that you have visited our Website and use that information to provide you with advertising which is tailored to your interests. This is often called online behavioural advertising (“OBA”) and involves the monitoring of interests based upon web browsing history. Your web browsing history can be used to infer things about you (e.g. your age, gender etc.), and this information may also be used to make advertising on websites more relevant to you. Although behavioural advertising cookies can track your activity around the internet they cannot identify you personally, even if you are signed in to our Website. Without these cookies, online advertisements you encounter will be less relevant to you and your interests. If you would like more information about OBA, including how to opt-out of these cookies, please visit www.youronlinechoices.com.

2.2 When you browse our Website some cookies may be set by third parties, over which we have no control. For example, we use “Google Analytics”, a popular web analytics service provided by Google Inc. (“Google”). Google Analytics uses cookies that help us analyse how our Website is used. The information generated by these cookies (including your truncated IP address) is transmitted to, and stored by, Google. The information is sufficient for Google to identify the country from which you are visiting our Website, but it is not sufficient to identify you (or your device) individually. Google will use this information for the purpose of evaluating your use of our Website, compiling reports for us and providing other services relating to activity on our Website. You can find out more about how these cookies are used on the Google Privacy website.

3. How can I manage cookies?

3.1 There are a number of ways for you to manage cookies and other tracking technologies. Through your browser settings, you can accept or reject cookies or set your browser to prompt you before accepting a cookie.

3.2 You can delete any cookies that have been installed in the cookie folder of your browser. The various browsers provide different procedures to manage your settings. Click on any of the links below for browser-specific instructions:

3.3 Please be aware that if you set your browser to disable cookies entirely it may affect the way our Website operates and you may not be able to use certain features of our Website.

Your capital is at risk. Returns may be variable and the value of your investment may go down as well as up.
There is no public compensation scheme covering poor investment performance.

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